Keratin Blowout strengthens and conditions your hair.  Keratin works to fill in the hair cuticle.  The treatment allows your hair to keep its natural texture, with just a subtle change.  For instance, if you have curly hair, you’ll likely notice that the result is a softer curl or wave.  The point of this treatment is not to have stick-straight hair; the point is to have frizz-free, silky hair.